20. British Pavilion – Home Economics
Commissioner: Vicky Richardson. Curators: Shumi Bose, Jack Self, Finn Williams. Exhibitors: ÅYR, Pier Vittorio Aureli and Martino Tattara (Dogma) with Maria S. Giudicci (Black Square), Julia King, Hesselbrand.
Home Economics asks questions of British society and architectural culture that have come about as a result of changes in patterns of everyday life. The exhibition unfolds through a series of five architectural propositions, designed around incremental amounts of time: Hours, Days, Months, Years and Decades. Each room designer has been asked to propose architectural responses, rather than solutions, to the conditions imposed on domestic life by varying amounts of occupancy.
Visitors approaching the British Pavilion are welcomed by an over-sized Georgian paneled door. To prevent the spread of plague, Queen Elizabeth I forbade families from sharing homes by saying “each must have their own front door”, a decree that led to the advent of the terraced house and entrenched the importance of the front door in the British psyche. Black, glossy and monolithic, the Home Economics front door dominates the central axis of the Giardini as a monument to the British home, inviting visitors to explore the different environments.
Inside the Pavilion, each proposal is realized as a full-scale model, allowing visitors to inhabit an idea rather than reading the specialist tools of the architectural discipline, such as plans or scale drawings.